In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge. Markets shift, technologies proliferate, competitors multiply, and products become obsolete almost overnight. Successful companies consistently create new knowledge, disseminate it widely throughout the organization, and quickly embody it in new technologies and products.
And you, as the CEO or Chief Innovation of a longstanding company, which perhaps still is an industry leader, needs to catch up with all the innovations happening. Before the disruption kicks in hard and you need to explain the shareholders why you had a kodak moment. But is your organization actually designed for integrating start-ups?
In 1997, Christopher Wallace presented his step-by-step guide to achieving success in business. The same year when he famously proclaimed that mo’ money would lead to mo’ problems. It was also the year he died.