Have you ever noticed the emotions involved when you want to change something or you are going through a change? Joy or sadness, anger or fear, trust or distrust, surprise or anticipation? These are our primitive emotions, which are hard-wired responses in all of us and correspond to a distinct and dedicated neurological circuit. Being hardwired, basic emotions (or ‘affect programs’) are innate and universal, automatic, and fast, and trigger behaviour with a high survival value. Change evokes emotions and as you may have experienced yourself in your business life, most of the time change evokes fear and distrust, leading to frustration and physical responses such a stress. It makes you feel uncomfortable and you would probably start finding ways to relieve yourself from stress as it feels unpleasant and unwanted. But would it be worthwhile to embrace this stress and dig deeper into what actually stresses you or others out?