Corporate Social Responsibility is more on the agenda than ever. The introduction of the Triple Bottom Line (1994) and the 17 United Nations Sustainable Development Goals have pushed companies to take Corporate Social Responsibility to the next level. But are companies really committed to change their business models and 'live' Corporate Social Responsibility? Is it possible to make radical changes to their business models or are there arguments not to do it? Or is it more of a gimmick? In other words: Is Corporate Social Responsibility used by companies as a defence against making radical changes to their business?