In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge. Markets shift, technologies proliferate, competitors multiply, and products become obsolete almost overnight. Successful companies consistently create new knowledge, disseminate it widely throughout the organization, and quickly embody it in new technologies and products.
And you, as the CEO or Chief Innovation of a longstanding company, which perhaps still is an industry leader, needs to catch up with all the innovations happening. Before the disruption kicks in hard and you need to explain the shareholders why you had a kodak moment. But is your organization actually designed for integrating start-ups?
It is clear that the competitive arena has changed forever already long before 2015 and profitability of the past will never come back, not even when you excel in implementing the 4 strategic levers. So, If your time to you is worth savin’, then you better start swimmin’. Don’t remain STUCK.